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PhaseboundAI

03AI Websites & Chatbots

A website that answers, qualifies and books.

We design and build a fast, conversion-focused website for your business, then add an AI assistant trained on your services, prices and policies. Visitors get real answers, and the good ones leave as booked appointments.

brightsmiledental.demo/invisalign
Bright Smile DentalDallas, TX
Bright Smile Assistant
Typically replies instantly
Hi! Ask me anything about treatments, insurance or booking.
Insurance I can useInvisalign costBook a checkupOpening hours
Ask a question…
Assistant · Online 24/7
Illustrative demo

The problem

Most websites just sit there.

Visitors arrive with a question, look for the answer, and leave when they can’t find it. A contact form that promises a reply “within 24 hours” asks them to wait while your competitors are one tab away.

  1. 01

    Questions go unanswered

    Is it covered by insurance? Do you serve my area? What does it cost? When the answer is buried or missing, the visitor quietly moves on.

  2. 02

    Forms feel like a dead end

    A long form with no immediate reply turns a warm visitor into a cold lead, especially in the evenings and on weekends when many people browse.

  3. 03

    Generic chatbots frustrate

    Scripted bots with fixed buttons can’t handle real questions, and bots that improvise can say things your business would never promise.

Key features

The website and the assistant, built as one system.

Not a chatbot bolted onto an old site. We design the pages and the conversation together, so every visit has a clear path to a booked call or a captured lead.

01

Custom website development

A site designed around how your customers decide: clear offers, proof you can honestly show, and a call to action on every screen. Built on a modern stack so it’s quick to load and easy to update.

  • Conversion-focused page structure
  • Mobile-first, responsive layouts
  • Technical SEO foundations
  • Easy content updates
Fig. 01Website build · CoolAir HVACIllustrative demo
Build checklist0/5
Page structure
offer → proof → services → action
running
Visual design
brand colors, type, imagery
pending
Service content
written for how buyers decide
pending
Mobile layouts
thumb-friendly calls to action
pending
Assistant embedded
trained, tested, switched on
pending
Designed for desktop and mobile
coolairhvac.demo
Navigation
Hero · offer
Services
Service area · FAQ
Ask us anything

02

Trained on your business

The assistant learns from the material you already have: website pages, service menus, price lists, policy PDFs and FAQs. When something changes, you update the source and the assistant follows.

  • Pages, PDFs and FAQ documents
  • Your services, areas and hours
  • Tone of voice you approve
  • Re-sync when content changes
Fig. 02Knowledge sync · Atlas Legal AdvisorsIllustrative demo
  • atlaslegal.demo/services
    Page
    Reading
  • Fee schedule.pdf
    PDF
    Queued
  • Company setup FAQ
    FAQ
    Queued
  • Offices & hours
    Page
    Queued
  • Engagement terms.pdf
    PDF
    Queued
Knowledge baseIndexing
Indexed chunks
0
Topics it can answer
Answers in English & Arabic

03

Answers that show their source

Visitors ask in their own words and get a direct, specific answer drawn from your content, with a link to the page it came from. No guessing, and no answers outside the limits you set.

  • Grounded in your own content
  • Links back to the source page
  • English and Arabic conversations
  • Hands off to your team when unsure
Fig. 03Grounded answers · Marina Heights RealtyIllustrative demo
Marina Heights Assistant
Answers from our guides and listings
What costs should I budget for on top of the price?
Visitor
Ask a question…
Retrieved passageGuide
marinaheights.demo/guides/buying

Before you make an offer, plan for the costs on top of the purchase price. Buyers pay the Dubai Land Department transfer fee (4% of the price), an agency fee of 2% + VAT, and trustee office registration fees. Mortgage buyers should also budget for bank valuation and arrangement fees.

Matching…

04

From question to booked appointment

When a visitor is ready, the assistant collects their details in the conversation, offers real open slots from your calendar and sends the lead, with a summary of the chat, straight to your CRM.

  • Captures name, need and contact
  • Books from live availability
  • Summary sent to your CRM
  • Instant alert to your team
Fig. 04Lead capture · Summit Solar InstallersIllustrative demo
Lead from website chat
Capturing
James Carter
Via chat · /solar-battery
Name
Interest
Home
Power bill
Contact

Homeowner comparing solar with battery backup. Wants a quote before summer.

Site survey
Tue · MT
TuesdayAvailable
9:0011:302:003:304:305:30

Boundaries built in

It knows what it knows. And what it doesn’t.

Before launch we agree what the assistant may answer and where it must stop.

Answers from your content

  • Services, prices and packages you publish
  • Opening hours, locations and service areas
  • Insurance, payment and booking policies
  • Which page or document holds the details
Try asking

Hands off to your team

  • Medical, legal or financial advice
  • Discounts or prices you haven’t approved
  • Complaints and sensitive personal matters
  • Anything not covered by your content
Try asking
alwahamedical.demo
AW
Al Waha Medical Center
AI assistant · Riyadh
Are you open on Saturday evenings?
You
Assistant
PageClinic hours
Illustrative demo

Illustrative demo with sample data. It simulates how a system could behave and is not connected to a live AI service.

How it works

From first visit to booked appointment.

What happens on the site once it’s live, whichever page the visitor lands on.

  1. 01Visit

    A visitor lands

    From search, ads or social. The page makes the offer clear and the assistant is one tap away.

  2. 02AI

    They ask a real question

    The assistant searches your approved content and answers specifically, linking to the source.

  3. 03AI

    Qualify in conversation

    It asks the questions your team would ask, like service needed, location and timing, and saves the answers.

  4. 04Action

    Capture and book

    Contact details are collected in the chat and the visitor picks a real slot from your calendar.

  5. 05Handoff

    Your team takes over

    The lead, the transcript and a short summary land in your CRM, with an alert to the right person.

Business applications

For businesses whose customers ask before they buy.

Anywhere visitors need answers, reassurance or a quote before they’re ready to book.

Clinics

New patient questions

Answer questions on treatments, insurance and preparation, then book the first appointment.

Real estate

Listing and area questions

Explain listings, areas and buying steps, capture budget and timing, and schedule viewings.

Home services

Service-area and quote requests

Confirm coverage and typical price ranges, collect job details and book an estimate visit.

Professional services

Consultation intake

Explain services and fees you publish, screen the inquiry and book a call with the right advisor.

E-commerce

Product and order questions

Help shoppers compare products, check shipping and returns policies, and hand order issues to support.

Education & training

Course and enrollment questions

Answer questions on schedules, fees and requirements, then register interest or book a campus visit.

Potential applications shown for illustration. They describe how the system could be configured, not results from specific clients.

Integrations

Connected to how you already work.

The site and assistant pass leads, bookings and conversations into the tools your team already uses, so nothing lives in a separate inbox.

Website platforms

  • Next.js (our default)
  • WordPress
  • Webflow
  • Shopify
  • Existing sites via embed

Knowledge sources

  • Website pages
  • PDF documents
  • Google Docs
  • Notion
  • Help-center articles

CRM

  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • GoHighLevel
  • Custom CRMs

Calendars & messaging

  • Google Calendar
  • Microsoft Outlook
  • Calendly
  • Cal.com
  • WhatsApp Business Platform
  • Email

Integrations depend on each tool's available API or connector access. We confirm what's feasible for your stack during discovery.

FAQ

Questions, answered.

Something else on your mind? Ask us directly.

Next step

Turn your website into your best salesperson.

In a discovery call we’ll look at your current site, the questions your customers ask most and what a website with a trained AI assistant could look like for your business.